The new 3,500-capacity arena is set to deliver an additional net GVA of £13.4 million to Swansea each year, with operator ATG now seeking to procure talented local businesses in the building services and food and beverage sectors to supply the new venue's operations.

Businesses interested in entering the procurement process must register their interest for consideration by the end of February 2021.

The Swansea Arena is expected to host 160 performances across music, comedy, e-gaming, sport and conference events for an estimated 230,000 visitors each year. The new venue will create the equivalent of 467 new full-time jobs, with an ambition that 70% of these will be recruited locally.

The development of the arena marks the start of Swansea Council’s £135 million Copr Bay phase one project which comprises the brand-new 3,500 capacity indoor arena - next to Swansea Marina - as well as new shops, restaurants, two new multi-storey car parks providing 960 spaces, city centre apartments, a 1.1-acre coastal urban park, and a 'gateway' landmark pedestrian bridge over Oystermouth Road.

The arena also forms part of the Swansea City and Waterfront Digital District project, which is being part-funded by the £1.3 billion Swansea Bay City Deal.

Stuart Beeby, Group Operations Director at ATG, said: "It is important to ATG and Swansea Council that we work with appropriate partners from across the Swansea Bay City Region to source our services and products locally where possible.

"We encourage businesses that specialise in delivering building services or local food and beverage specialists to contact us before the deadline of the end of February.”

Cllr Rob Stewart, Leader of Swansea Council and Chairman of the Swansea Bay City Deal’s Joint Committee, said: "I'm confident that ATG will get a lot of interest from businesses wishing to get involved with the arena.

"We have some fantastic local suppliers and operators who could be perfect partners for ATG and the arena. It would be great to see local businesses filling the available roles and I urge local operators to apply."

Suppliers are invited to get in touch via email by Sunday February 28 and, following a filtering process, ATG will respond to them within 14 days with a bespoke supplier questionnaire.

To register their interest, suppliers should email swanseaarena@theambassadors.com